Statistics Finland released today December, 9, 2016 the latest statistics of social media use in Finland. The figures are in line with what was expected based on the previous years numbers.  The dataset exposes many interesting details, but to get an overall picture of the scale I gathered a time series that describes the change during the past five years (see my older compilation here). The stats are collected from 2011-2016 and they include even the oldest age-group 75-89. An interpretation of the figure above suggests, that social media use has increased in all age groups expect for 16-24 year olds. It also stands quite evident that the the increase in other age groups is very moderate. 25-34 year olds (88%) have almost reached the younger age group (89%). Another interesting detail is that the 45-54 year olds have come above the average this year. In the overall population 56 % of people use social media, that is a 3 percent increase from the last year. 
14 Comments
2/28/2017 09:58:19 pm
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Is your business getting caught up with these 4 common misconceptions about social media marketing? Learn how to BEST use social media to market your business. 4/22/2017 11:29:18 pm
Last week Instagram, which is owned by Facebook, announced that it was developing its advertising platform. Instagram has over 300 million users. Facebook has reached over 1... 5/3/2017 08:58:40 am
We are using the many more apps for social media and Facebook and twitter are famous in all over the world. It is good way to communicate with each other. But new generation are using many times in a days and it is not good for them. 6/23/2017 09:29:55 am
Wow an amazing article. I guess its not about twitter only but it explains everything :) 6/24/2017 11:29:36 pm
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