Sometohtori Suvi Uski
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PhD, Social Media Researcher 
Co-Founder & CEO at SomeBuddy 
 
Olen sosiaalisen median tutkija, sosiaalipsykologi
​ja Someturvan toimitusjohtaja. 

#SOMETURVA

22/8/22 YLE Morning TV on Prime Minister's social media

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Visited YLE Morning TV to talk about how social media changes the political influencing and how we should understand the power of social media in the sphere of politics and personal branding. You can watch the TV program here. 

22/8/22 Helsingin Sanomat interview on running multiple Instagram accounts

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Was interviewed for the Helsingin Sanomat about different ways of using Instagram. The interviewer was especially interested in how social media influencers can have public profiles and accounts, and at the same time have parallel private accounts for their closer friend circles where they share e.g., party dancing videos. You can read the article here. 

22/8/22 On YLE radio program YLE 1 on the power of social media in politics

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Joined the radio program together with Sitra's researcher with whom we talked about the question "How social media has changed politics". To describe my point of view with one word only, I would say: Zelenskyi. You can listen to the program here. 

28/10/2021 On Helsingin Sanomat about how to get rid of social media 

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Was interviewed for an extensive Helsingin Sanomat article about how to resist social media and how some people are now forerunners in minimizing their technology consumption. You can read the full article here. 

22/11/2021 On MTV Morning TV Program about social media making politics and decision making different

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Was invited to MTV Morning TV to discuss social media creating new type of dynamics in public decision making and politics. In the studio there was also Petteri Järvinen and Janne Hopsu joining the very interesting discussion. You can watch the morning episode here.

28/1/2021 On Marja Sannikka TV Show

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On Marja Sannikka's TV Show talking about how social media  is designed to exploit everyone's  time and energy with brilliant psychological means that are very hard to resist. You can watch the episode here. 

14/1/2021 Anna-magazine interview about wellbeing in social media

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Anna.fi interviewed me about how should we take care of our wellbeing while spending countless hours on social media. My key take here is that it's everyone's responsibility to regulate the time and mind we offer for endless feeds. You can ace the article HERE.

16/12/2020 Iltalehti article about bullying on social media platforms 

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Shared concrete tips on what to do when you see someone being bullied online. It's always a. good idea to act as fast as you can. You can read the article HERE. 

15/12/2020 Finnish Internet Forum: The Social Dilemma

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Participated the FIF as a panelist talking about online harassment and abuse that kids and young people suffer in today's online environment.Event was organized by Save the Children, also Facebook's Christine Grahn and A-Klinikan Kaarlo Simojoki were part of the forum. You can watch the streamed panel HERE. 

2/12/2020 YLE Kioski Video by Emma Karasjoki: Sex came to social media

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New social media platform Only Fans is not free-of-charge. If you want to follow and see your favorite's activities you need to pay money for it. This has resulted in people selling very problematic contents to their followers. Watch the episode HERE. 

24/11/2020 Generation Equality seminar by the Ministry of Foreign Affairs

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Was invited to give a short commentaire to a panel with high relevance to girls' future on technical education and professions. This is one of the most dear topics to me. 

4/11/2020 Puoli Seitsemän TV show hosted me as their guest

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Had lots of fun in the daily TV show hosted my Ella Kanninen and Mikko Kekäläinen. They even surprised me with my favorite but a bit embarrassing treat that I secretly love. Check out the show at YleAreena HERE.

26/20/2020 Aamulehti article telling about my mission 

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Aamulehti published the same story that came out last week on the HS. Aamulehti chose the title a bit differently, announcing about how I don't feel like talking about the upsides of the social media in my interviews. You can access the article HERE.

7/10/2020 Discussing with Maaret Kallio about boundaries on social media

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Had the privilege to discuss with respected psychotherapist Maaret Kallio about social media and the boundaries we so easily lose if we are not aware of the risks. You can read her blog post HERE.

10/2020: HS article about my mission and my work  dealing with social media

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HS Sanna Huolman interviewed me about my background and my mission in life. The text tells a great deal about me; also about how much I love traditional Finnish meat pies. You can read the full article HERE.

4/8/2020 YLE Podcast on the trending topic of #challengeaccepted

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Was invited to the Takaisin Pasilaan podcast to discuss #challengeaccepted and what should we think about the impact of the campaign. You can catch the podcast HERE.

30/7/2020 NYT.fi interview about the picture challenge on Instagram #challengeaccepted

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Nyt.fi wanted to know my thoughts on #challengeaccepted and whether the original campaign was ruined when it spread globally. You can read the article HERE.

20/6/2020 YLE Areena document about online crime with social media influencer Laura Rosilla

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YLE Areena's new documentary series started with an episode with myself and the energetic social media influencer Laura Rosilla whose Youtube account was hacked with serious consequences. Go watch the episode HERE.

5/2020 Digihuijatut TV Series: Online Harrassment

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As one of the experts in the series I explain the dynamics of social media and how does it has the power to amplify negative spirals. You can watch the episode HERE.

5/2020 Digihuijatut TV Series: Cyberbullying
​

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As one of the experts in the series I talk about the severity of cyberbullying and the very sad outcomes we know it induces. You can watch the episode HERE. 

19/5/2020 Ministry of Finance AuroraAI keynote

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First time for me to give a keynote remotely for this AuroraAI event. My talk was about AI and human-centered digitalization, especially when looking at the young people's needs and behaviors. 

​​21/4/2020 YLE Aamu TV: COVID-19 behaviors on social media

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​​YLE Aamu TV morning program invited me to the studio to talk about people's behavior on social media during COVID-19. You can see the clip HERE.

2020 Savon Sanomat: Heavy bullying on Snapchat and Yolo  

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Savon Sanomat had made a small study among Snapchat and Yolo using young people in Eastern Finland. They found that the bullying the young people face is brutal. Gave my insight on the topic and also checked with SomeBuddy's lawyer the best tips. You can read the article HERE. 

2020 Savon Sanomat: Kids don't tell about the crime they face on social media

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Great article about bullying on the social media platform the youngest users use. Gave my insight on the topic, you can read it HERE. 

11/21/19 Huomenta Suomi: Talking about the visit to the Royal Palace and Slush 2019

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In the morning TV to tell about my visit to  meet the Their Majesties King and Queen of Sweden and today launching Slush 2019. See the clip HERE. 

11/20/19 HS: Their Majesties King & Queen of Sweden invited to present SomeBuddy

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Was greatly honored to get invited to the Royal Palace of Sweden to present our work at SomeBuddy to fight children sexual abuse online. Helsingin Sanomat Finance section wrote an article about us. You can read it HERE.

20/11/19 Tunteella Podcast: Social media & emotions
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Psychotherapist and author Emilia Kujala invited me to her podcast to chat about social media and emotions. We had a deep talk about the emotional distraction that social media causes to human brain. You can listen the podcast HERE.

1/24/19 A-Studio: Talk / Teknologiajättien valta

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Got invited to a tv panel to discuss the invisible power the tech giants have globally. The elections in Finland are close and the dynamics of social media platforms and ownership of data seem to be a mystery for everyone. HERE is the link to the full show.

52/2018 Suomen Kuvalehti: Se parempi minä

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Suomen Kuvalehti made a personal professional article about my work and vision. To get interviewed about such a dear topic is a great honor for me personally. The link to the full text HERE (paywall). 

11/2018 Kauppalehti Optio: Verkkohäiriköinnin uhrit

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The business magazine in Finland interviewed me about the cure for social media harassment. At Someturva we are working very hard to make an impact.  The link to the text is HERE.

30/8/18Image-magazine article on my thinking about digitalization & AI 

What an honor to tell the Image how I perceive the current digitalization realm and how I think we should act upon it. The world is complex, we just need to find the ways of being human. Read it here.

8/18 PODCAST: Generation Z & social media use 

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In the podcast we talk about generation Z and their distinct ways of using social media. Listen to the podcast here. 

Stalking on social media - interviewed for HS 22.8.2018

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HS collected material from their readers asking if they committed stalking on social media. I contributed to the analysis of the results and discussed how it prevails very natural for us people to stalk one another. You can tap it here.

2.8.2018 YLE TV news: Cyberbullying in schools

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YLE came to shoot a short comment on cyberbullying. You can view the clip here. 

9/2018 Sveriges Sisuradio: September without social media

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Listen to the radio program here. 

Interview for HS: "September without social media" is doomed

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My somewhat critical comment on how we should design better behavior interventions for healthier social media use. You can read it here.

7/2018 HS interview: Social media makes us compare ourselves to others.

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Social media creates a social psychological setting where people can't help comparing themselves with others. You can read the entire piece here. 

Social media addiction is a serious problem - HS interview

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Read here my 8 tips for healthy use of social media. 

3.5.2018 YLE A-teema TV: Somen valta

In this discussion we talk about the hidden power of social media together with Christina Forsgård, Alma Hätönen, Elina Hiltunen, Mikko Hyppönen, Jukka Lång, Jarmo Limnell, Pauli Aalto-Setälä and others. You can watch the program here. 

Interviewed for HS about bloggers' exceptional revelations 2.4.2018

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HS asked my thoughts about bloggers' management of the publicness of their private lives.  

At Radio Helsinki with Roope Salminen 27.3.2018

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Had a chance to discuss social media addiction with Roope Salminen who has been claimed to be addicted. The entire concept of addiction is complicated when it comes to social media - nobody wants to admit it's a problem. 

Interviewed for HS about volunteering Facebook- group admins 14.4.2018

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Explained to HS how voluntary group admins on Facebook are appreciated in work life as well. 

18.12.2017 On air with YLE RADIO: Talking about Facebook induced global problems

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Facebook has changed e.g. the way how presidents get elected. You can listen the airing here. 

19.10.2017 RadioHelsinki Podcast: Miten some vaikuttaa meihin yksilöinä ja yhteisöinä?

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​On RadioHelsinki Nollahypoteesi podcast, Anni Karjala asks me how social media influences people. You can find the podcast here. 

Co-authoring the Ministry of Finance's #diginyt recommen-dations for Finland.

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I had the great honor to be invited to contribute to the Finland's digital transformation by co-authoring recommendations with the smartest guys: Petri Takala, Timo Ali-Vehmas and Aleksi Kopponen.

Best Picks: My take on authenticity on social media - Why it is so difficult?

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I was asked how faking in social media influences people's behavior. You can access the article here. 

Big News!
​Someturva won the 2nd prize in Vuosisadan rakentajat. Hooray! 

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​We are super grateful for the jury for allowing us to make Someturva to happen in our society. We would also like to thank everyone who helped us along the competition. Thank you! 

Best Picks: Helsingin Sanomat article about profile work in social media

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I explain why people don't want to share anymore on Facebook - at least the way they used back in 2007. You can access the article here.

Talking in several events fall 2017

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I'm very grateful for being invited to various events to talk about the topics I consider the most important. Social media is lots of other things than marketing. This fall I have had the chance to talk to around 2,5K people. 

27.6.2017 On a TV morning show on What happened with Kassahihna 24/7

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Kassahihna phenomenon was something media and people were surprised of. I contributed to the discussion by explaining behavioral roots of the popularity of the hihna. 

​10.7.2017 ​SuomiAreena TV-show for children's digital rights

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​Children's digital rights were debated on #digiboom panel in Pori. You can view the show here. 

Tubecon collaboration: future partnership and co-creation workshops with you tubers (21.6.2017)

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The user-centric approach in developing new services has been applied with great energy and collaboration now with Tubecon. Youtubers and crew members who took part in the development and evaluation workshops of our service are our new IDOLS.  

We are honored to receive support from the former president of Finland Tarja Halonen (7.6.2017)

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To our great honor we were able to get Tarja Halonen to our godmother to support us to make social media a safer place for everyone. We are so grateful for this partnership. 

Speaking at Legal Tech Lab Conference: Between Disruption and Regulation (9.6.2017)
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I had a privilege to participate in the discussion on the present and the future of legal tech. The most influential factor cultivating this new shift lies in the social norms of lawyer profession and education.  

Analyzed for the Helsingin Sanomat insane behaviors on Facebook (21.3.2017)

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Turmoil in Facebook recycling groups were analyzed for this HS article. The findings include the problems caused by mediated "Finnish"-style of communication that causes a lot of conflict!

Wohoo! Our new concept Someturva is a finalist in  Vuosisadan rakentajat competition (9.3.2017)

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Vuosisadan rakentajat is a competition for impact driving startups and projects. The winner of the competition receives a significant funding from a consortium of 46 Finnish Foundations. The estimated amount of prize is over a 1 000 000 euros. Check out the other finalists here! 

Giving a Talk: Women Leadership ​for Helsinki Think Company
​(8.3.2017)

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Women's day speech at Helsinki Think Company Women Leadership event. The house was full of motivated and future-sighted young women and a couple of guys as well. I had a chance to talk about my journey and life changing experiences on my path. The event gave us a chance to give a mentoring sessions in small groups. 

Advising in kids' tech use in Huomenta Suomi morning show

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Got an invitation to come to speak about kids' tech use in Finland in MTV televisision. TeleFinland had produced  a survey research- Mobiilitutkimus about kids and parents' smartphone use. The vid in Katsomo can be found from here. 

SLUSH: Speaking about how to create social impact with a service in 

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Kauppalehti published two pieces of our dear startup Mightifier during slush. The first piece introduced the social impact we are making and measuring with our service, and can be found here. The other one celebrated us winning the Fukuoka Pitching Competition (here). 

VIDEO: Why we need
​Mightifier in
​schools?

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At Slush I got a chance to tell why we need Mightifier in schools. The main idea is that curriculum is changing everywhere and the skills tha we need in the near future differ from those we taught earlier. Check out the video here. 

Visiting Yle's Vikasietotila - Olli ja Panu

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These guys are just too much fun & smart! Download our Facebook podcast here. 

Collaboration with Speakers' Forum

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Excited to start collaboration with Finland's biggest speaker agency. 

Partnered with Mightifier

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Recently I've partnered with Mightifier to create a vision on how to make things big. We've launched research pilots in the US and Asia. Our goal is to scale up social skills teaching and contribute to wellbeing of kids all around the world.

Speaking at - Tech Open Air - Berlin

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I had an honor to speak at TOA Berlin 13-15.7.2016. Check out this spectacular Tech Festival here.

The Shift - tapahtuma Turun linnassa 31.5-1.6.2016

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Olen panelistina The Shift:issä kahdessa eri paneelissa. Puhumme hyvässä porukassa ihmisestä keskellä MyDataa sekä IoT:a. Kuinka sosiaalipsykologinen näkökulma auttaa ymmärtämään teknologian ja ihmisen yhteispeliä?

Keynote-puhujana Prosessipäivillä 20.4.2016

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Sain kunnian osallistua tämän vuoden Prosessipäiviin keynote-puhujan roolissa. Aiheena Sosiaalisuuden teknologia 2016. Kuva: Miisa Kaartinen

Katso haastatteluni Ylen aamu-tv:ssä 21.12.2015

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Yle:n Aamu-tv:ssä pääsin kertomaan suomalaisten somekäyttäytymisestä ja palvelusuosikeista. Olin varsin onnekas, kun tapasin studiossa myös uudessa Star Wars elokuvassa Chewbaccaa näyttelevän Joonas Suotamon.
(Photograph: Reuters)

Kuluuko aika päivitysten suunnitteluun? Teet profiilityötä. 15.12.2015

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Hieno juttu Nyt.fi:hin tutkimuksieni päätuloksista. Jutussa päästään raapaisemaan vähän pintaa syvemmälle sitä, miksi profiilityö on normaalia. 

Yle:n jutussa kuvataan väitöskirjan aitousteemaa

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Jutussa kerrotaan aitouden haasteesta, jota olen läpikotaisin selvittänyt väitöskirjassani.

Sivistyneen nettikeskustelun pelisäännöt

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Nuorten Äänen toimitus toteutti videohaastiksen aikeenaan selvittää kuinka nettikeskusteluista voi selvitä voittajana. Suomen Kuvalehden videoblogi on katsottavissa TÄÄLTÄ.

Profiilihistoria on uhka identiteetille #some

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Kirjoitin Verken blogiin someprofiileihin liittyen. Profiilien laajalle yltävä aika-ulottuvuus on psykologinen uhka yksilön identiteetille. Erityisesti identiteettikokeilujen aikaan pitkälle yltävä profiilihistoria voi kuormittaa. Snapchatin kaltaiset palvelut ovat ajan tasalla perustaen logiikkansa sisällön hävittämiseen sen säilyttämisen sijaan.

Teimme Helsingin Sanomien kanssa someriippuvuustestin

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Hesarin sivuilla julkaistu someriippuvuustesti tarjoaa mahdollisuuden arvioida oman käytön määrää. Testin tärkein tavoite on saada oma huomio kiinnitettyä siihen, kuinka paljon somessa tuleekaan aikaa viettäneeksi.

Bigger news   

Dissertation successfully defended December 4th 2015

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My doctoral defense was held in the University of Helsinki, 4 Dec 2015. The digital version of the dissertation is available HERE. I will release a series of blog posts about the general findings of the dissertation.

Reimagining social media from business perspective

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Ongoing social media research can benefit all forms of organizations and businesses in ways that has not been applied into practice yet. I'm working on a venture that will help all organizations to exploit social media in order to interact and develop their services. The model is based on the findings presented in my dissertation and highly relevant global research.

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